This tool is based on the paper "Idea Generation, Creativity, and Prototypicality" by Olivier Toubia and Oded Netzer. Please enter your idea-generation topic below and your email address. You will receive an email with a customized idea generation link as soon as it is ready.
The development of this tool was made possible by a grant from the Marketing Science Institute. Tool and Web site coding was done by Yair Avgar.