Ideation Tool





This tool is based on the paper "Idea Generation, Creativity, and Prototypicality" by Olivier Toubia and Oded Netzer.
Please enter your idea-generation topic below and your email address.
You will receive an email with a customized idea generation link as soon as it is ready.


Enter your idea generation topic here (i.e., the problem you are trying to solve):

Enter your email address here. It will only be used to send your customized link:



The development of this tool was made possible by a grant from the Marketing Science Institute. Tool and Web site coding was done by Yair Avgar.